Marketing director serp_jobs.h1.location_city

This job is with Pearson, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

Pearson Enterprise Learning & Skills empowers businesses, governments, and professional communities with world-class learning, assessment, and workforce development solutions. We help global enterprises plan, assess, and develop talent through AI-driven insights, innovative assessments, and industry-recognized certifications-ensuring employees are equipped for the evolving demands of the digital economy.

Focusing on enterprise HR, talent management, and learning innovation, we partner with C-suite executives, HR leaders, and L&D professionals to future-proof their workforce. Our comprehensive solutions enable organizations to unlock workforce potential, upskill employees, and build high-performing teams in a competitive global market.

Role Overview

As a Global Marketing Manager (Partner Marketing) on the ELS team, you will play a critical role in driving joint go-to-market initiatives with key partners. You will develop and execute integrated marketing strategies that amplify Pearson's brand, generate qualified leads, and accelerate growth through strategic partnerships.

Reporting to the Global Marketing Group Lead, Strategic Accounts, you will work cross-functionally with product, sales, and partner success teams, as well as with our external partners to create value for both sides.

Key Responsibilities

Develop and manage comprehensive co-marketing plans with strategic partners, aligned to business objectives and partner priorities.

Lead the development of integrated, multi-channel marketing campaigns that leverage digital, direct mail, executive events, paid media, and content personalization.

Oversee high-touch executive engagement programs, including VIP events, roundtables, and bespoke content experiences.

Collaborate with partners on joint value propositions, messaging, and content creation (e.g., webinars, case studies, thought leadership).

Support enablement efforts by developing partner toolkits, sales collateral, and joint promotional materials.

Identify and activate new partner opportunities in alignment with ELS growth strategies.

Serve as the primary marketing point of contact for partners, ensuring consistent communication, alignment, and execution.

Leverage analytics and reporting tools to track campaign performance and ROI, providing regular reporting and insights to internal stakeholders and partners.

Present data-driven recommendations to senior leadership, highlighting the impact of marketing initiatives on revenue growth.

Stay ahead of marketing trends, emerging technologies, and industry best practices to continuously enhance our approach.

Manage partner marketing budgets, ensuring efficient allocation and optimization.

Operations Excellence

Program and process design : Develop repeatable partner campaign frameworks and toolkits to ensure consistency and efficiency across regions and partners.Establish standard operating procedures (SOPs) for joint marketing activities, approvals, and reporting.

Performance measurement and reporting : Create dashboards to track partner marketing KPIs (e.g., pipeline sourced, campaign ROI, partner engagement metrics).

Cross-functional coordination : Act as the operational link between marketing, sales, product, and partner teams to streamline campaign execution and messaging alignment.

Process optimization and scalability : Identify bottlenecks in current partner marketing processes and propose improvements and help scale successful partner marketing programs to additional markets or partners.

Qualifications

7+ years of experience in B2B Marketing, with at least 2 years focused on partner or channel marketing ideally within enterprise-level organizations globally.

A strong track record of designing and executing successful Partner campaigns that drive measurable business impact.

Experience with Market Development Funds (MDF) and partner incentive programs.

Experience working closely with sales teams to build alignment and drive account engagement.

Analytical mindset, with the ability to measure performance, track ROI, and optimize campaigns based on data-driven insights.

Strong understanding of enterprise or higher education markets; experience in edtech or learning solutions preferred.

Proven ability to build and manage relationships with external partners and internal stakeholders.

Excellent project management skills, with the ability to manage multiple initiatives simultaneously.

Strong writing and content development skills, with experience crafting co-branded materials.

Data-driven mindset with experience using marketing analytics and CRM tools (e.g., Salesforce, Marketo, HubSpot).

Creative thinker with a collaborative, solutions-oriented approach.

Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by California, Colorado, Hawaii, Illinois, Maryland, Minnesota, New Jersey, New York State, New York City, Vermont, Washington State, and Washington DC laws, the pay range for this position is as follows :

The minimum full-time salary range is between $150,000 - $180,000.

This position is eligible to participate in an annual incentive program, and information on benefits offered is here.

Applications will be accepted through December 19, 2025. This window may be extended depending on business needs.

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Who we are :

At Pearson, our purpose is simple : to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world's lifelong learning company. For us, learning isn't just what we do. It's who we are. To learn more : We are Pearson.

Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.

Job : Marketing

Job Family : GO\ TO\ MARKET

Organization :

Corporate Marketing & Communications

Schedule : FULL\_TIME

Workplace Type : Remote

Req ID : 21771

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