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Marketing coordinator • hartford ct
Marketing Coordinator Job at SMPS Boston in Hartford
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Position Summary
We are seeking a highly motivated and creative Marketing Coordinator to join our dynamic marketing team. The Marketing Coordinator will contribute to driving our marketing efforts across various channels, including digital marketing, event marketing, social media, website management, and graphic design. The ideal candidate will have a passion for marketing, strong organizational skills, and the ability to manage multiple projects simultaneously. This role is instrumental in generating brand awareness within the Eastern MA and Northern New England AEC industry. The candidate should be able to commute to the Greater Boston area, and will report remotely to the Director of Marketing located at Flow Tech’s headquarters in South Windsor, CT.
Responsibilities
Assist in the planning and execution of digital marketing campaigns, including email marketing and online advertising.
Contribute to the content, design, and layout of quarterly “Flow in the Know” newsletters and other emails.
Assist with planning and coordinating all aspects of events, from concept to execution, including vendor management, logistics, promotional materials, and post‑event analysis.
Ensure events are executed smoothly and contribute to our brand’s visibility and lead‑generation goals.
Create and design graphics for digital and print media, including website graphics, brochures, banners, trade‑show displays, and other promotional materials.
Ensure all designs align with our brand identity and messaging.
Represent Flow Tech at relevant industry events.
Network and connect with industry professionals, forming meaningful relationships.
Become active with AEC industry associations through committee participation.
Manage content creation, scheduling, and analysis across multiple social media platforms.
Work closely with the external web development team to keep the website up‑to‑date, user‑friendly, and SEO‑optimized.
Update website content regularly and collaborate on strategies to improve user engagement and conversions.
Maintain and manage the marketing database, ensuring data accuracy and cleanliness.
Support the Director of Marketing with coordination of trade shows, promotional items, and employee apparel.
Facilitate booking of travel arrangements and registration for industry events.
Required Qualifications
Bachelor’s degree in marketing, communications, graphic design, or a related field.
1–3 years of experience in a marketing role focused on event marketing, social media, and graphic design; recent graduates encouraged to apply.
Strong understanding of digital marketing tools and social media platforms.
Proficiency in graphic design software (Adobe Creative Suite and Canva).
Experience with HubSpot or other CRM / marketing platforms is a plus.
Excellent communication and organizational skills.
Ability to work independently and collaboratively in a fast‑paced environment.
Creative thinker with a results‑driven approach to marketing.
Compensation
Base salary : $60,000 – $68,000 annually, commensurate with experience and qualifications.
Benefits include full coverage of medical insurance premiums, dental and vision insurance, 401k with 3% company match, employee stock ownership plan participation, $50,000 employee life insurance with AD&D and LTD insurance, PTO, vacation, and sick time. Flow Tech is an Equal Opportunity Employer.
Contact
To be considered for this position, please email your resume to Nichole Petersen at NPetersen@FlowTechInc.com .
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