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Email marketing manager • college station tx
Marketing Coordinator
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Job Description
Purpose :
Texas A&M University’s Engineering Studio for Advanced Instruction and Learning (eSAIL) seeks a motivated individual to coordinate a marketing plan and perform comprehensive marketing activities with a primary goal of increasing enrollment in online engineering programs and courses and a secondary goal of promoting the services of the Engineering Studio for Advanced Instruction and Learning to departments and faculty members. The Marketing Coordinator will report to the Director of Marketing and Multimedia Production and will collaborate with media production specialists, web designers, communications liaisons, leaders from academic departments, and other marketing professionals.
Responsibilities :
- Plan and implement marketing strategies to grow and engage student enrollment in online engineering programs and courses and elevate the TAMU Engineering Online brand.
- Conduct competitive benchmarking and analyze campaign / program / service / event effectiveness to inform decisions regarding strategic marketing direction, product segmentation, and customer targeting.
- Conduct campaigns, through various media channels, to promote growth of online programs and courses and services provided by the department.
- Monitor and facilitate the workflow of prospective students from first contact through enrollment and provide reports.
- Coordinate the communication related to branding strategies, website content, annual marketing plans, public relations, and communication plans and timelines.
- Draft, edit, and schedule selected marketing communications for media placement in a variety of channels (i.e., web, print, email, online).
- Evaluate and analyze content marketing metrics to determine trending topics, identify key audiences and make recommendations for strategy improvement. Assist in quality control of marketing data and marketing materials. Generate and distribute reports.
- Collaborate with TAMU departments to provide strategic guidance on marketing best practices and to drive joint public relations and marketing activities.
- Monitor social media channels and campaigns, analyze and report performance in relation to enrollment, and provide actionable solutions for ongoing strategy.
- Other duties as assigned.
What we need :
What is helpful :
Knowledge, Skills, and Abilities :
Work Location :
Texas A&M Engineering provides an outstanding benefits package including but not limited to :
Helpful Applicant Information
Required Materials for Application :
Compensation Philosophy :
Employment Eligibility Verification