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ABOUT THE POSITION

The Director of eCommerce is a strategic leader responsible for delivering a best-in-class digital shopping experience that drives growth, customer acquisition, and loyalty. This role oversees site operations, content strategy, digital merchandising, personalization, and promotional execution, while leading the expansion of shopping experiences across emerging channels. The Director combines consumer obsession with data-driven decision-making to optimize performance and stay ahead of evolving digital trends.

HOW YOU’LL MAKE A DIFFERENCE

Lead Site Excellence : Ensure flawless site operations, intuitive navigation, and high-performing content that reflects brand standards and enhances conversion.

Drive Personalization : Implement data-driven strategies to deliver tailored experiences across the customer journey.

Optimize Merchandising & Promotions : Develop compelling product presentation and promotional strategies that balance brand storytelling with commercial objectives.

Expand Digital Channels : Identify and launch new shopping experiences beyond .Com to capture growth opportunities and reach new audiences.

Collaborate Cross-Functionally : Partner with marketing, analytics, technology, and operations teams to deliver integrated initiatives that accelerate revenue.

Champion Innovation : Monitor digital commerce trends and emerging technologies to keep the brand at the forefront of eCommerce.

YOU ARE

Consumer Obsessed : You put the customer at the center of every decision and relentlessly pursue ways to improve their experience.

Highly Data-Driven : You leverage analytics to inform strategies, measure success, and continuously optimize performance.

Proactive Problem Solver : You anticipate challenges, act decisively, and deliver solutions that drive results.

Cross-Functional Leader : You thrive in collaborative environments and build strong partnerships across teams.

Visionary & Agile : You embrace change, adapt quickly, and inspire innovation in a fast-paced digital landscape.

YOU HAVE

Bachelor's or masters degree, or applicable certification or equivalent experience.

Typically requires 10 years functional experience.

Proven experience leading eCommerce strategy and operations for a consumer-focused brand.

Expertise in site operations, content management, digital merchandising, personalization, and promotional planning.

Strong analytical skills with proficiency in eCommerce KPIs, conversion optimization, and A / B testing.

Demonstrated success in expanding digital channels and launching new shopping experiences.

Exceptional leadership skills with the ability to motivate and develop high-performing teams.

Deep understanding of digital marketing, UX principles, and emerging commerce trends.

May travel on occasion.

#LI-JC1

#Hybrid

This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.

Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities. . If you need reasonable accommodation because of a disability for any part of the employment process, please notify your recruiter.At Columbia Sportswear Company, we’re proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being : physical, social / emotional, financial, career and community. Benefits that can protect your family’s financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services). In addition, Columbia offers EAP + which is free and confidential 24 / 7 / 365 counseling services. We have extensive wellness benefits, employee discounts and a generous time off program available.If you need an accommodation / adjustment to successfully complete and submit your application, please reach out to with the Subject : Applicant Assistance Requested.