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Manager, Digital Audience Development

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

Job Description

As the Manager, Audience Development, you will work with all internal departments to cultivate and manage the marketing and audience growth strategy for Digital and Streaming Programming. You will report to the VP, Content Partnerships, and will lead strategy and development of marketing and audience growth initiatives for Digital and Streaming programming.

Responsibilities :

• Lead audience growth strategy for Digital and Streaming Programming, including NBC Sports Now FAST channel; NBC Sports radio and podcast network; Peacock Sports Pass and other commercial distribution; nbcsports.com
• Collaborate and liaise with NBC Sports Marketing team leads across all properties
• Work with respective internal programming and partnership leads to identify growth goals and areas of opportunity, as well as content initiatives and tentpoles
• Point of contact with platforms (ROKU, Samsung, Tubi, etc) and distribution partners on all marketing needs
• Work with internal groups to identify growth opportunities with third party distribution partners (NBC News; Yahoo Sports; iHeart Media; Sirius XM; Apple; Spotify)
• Develop marketing calendar to promote key initiatives / tentpole events
• Work with all internal teams (Production, Programming, Editorial) on communication of various marketing messaging
• Oversee the development of any creative assets needed for all platforms
• Track all marketing initiatives, pulling data to measure against goals / KPIs; create reports for internal and external use

Other responsibilities :

Qualifications

Basic Qualifications :

Desired Characteristics :

Eligibility Requirements :

Hybrid : This position has been designated as hybrid, which currently requires contributing from the office a minimum of three days per week. Beginning January 5, 2026, hybrid employees will be required to work from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and / or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.