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Data management • glendale ca
Director, Marketing Data Management
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VikingLos Angeles, California- serp_jobs.job_card.full_time
We are seeking a visionary Director to lead transformative initiatives across our marketing data ecosystem. This role will drive the implementation of our Marketing Data Lake Foundation, spearhead identity resolution strategies, and operationalize AI and agentic capabilities. You’ll be instrumental in enabling automated reporting, powering personalized customer journeys, and ensuring data readiness for business-as-usual and future-state marketing.
This is a hybrid position based in our Woodland Hills, CA office. You will be required to adhere to our hybrid work policy, working from our office Monday and Thursday plus one additional weekday on a weekly basis.
Job Responsibilities :
Marketing Data Strategy & Vision
- Define and champion the modernization roadmap for marketing data, including agentic and AI readiness.
- Translate business goals into scalable data capabilities—audience management, identity resolution, consent, and analytics enablement.
- Align cross-functional stakeholders on priorities and execution milestones.
Business Enablement & Data Readiness
MarTech & Platform Leadership
Measurement & Insights
Governance & Compliance
Program Leadership
Job Requirements :
Success looks like
What We Offer You :
Viking is a certified Great Place to Work company. This certification is a result of our commitment to excellence, integrity and our teams’ outstanding contributions.
About Viking
Viking was founded in 1997 and provides destination-focused voyages on oceans, rivers and lakes around the world. Designed for experienced travelers with interests in science, history, culture and cuisine, Chairman Torstein Hagen often says Viking offers experiences for The Thinking Person®.
Viking has more than 250 awards to its name, including being rated #1 for Rivers, #1 for Oceans and #1 for Expeditions by Condé Nast Traveler and voted at the top of its categories by Travel + Leisure. No other cruise line has ever received these same honors by both publications at the same time.