Crm manager serp_jobs.h1.location_city
serp_jobs.job_alerts.create_a_job
Crm manager • pasadena ca
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VirtualVocationsGlendale, California, United States- serp_jobs.job_card.full_time
A company is looking for a Senior Manager, CRM (Retention).
Key Responsibilities
Develop and execute a comprehensive retention and loyalty strategy across various channels
Design the post-purchase customer journey and personalize experiences at scale
Create and optimize automated retention flows and continuously test messaging and offers
Required Qualifications
5+ years of CRM, lifecycle, or retention marketing experience, with at least 3 years focused on retention
Proven success in designing and scaling automated lifecycle programs
Strong analytical skills with experience in data, segmentation, and testing methodologies
Hands-on experience with A / B testing and dynamic personalization
Experience in DTC ecommerce, subscription, or performance-driven consumer brand preferred