Brand marketing serp_jobs.h1.location_city

Job Description

Job Description

Company Overview

Force Factor is on a mission to disrupt the global health and wellness industry by creating innovative health products that help consumers Unleash their Potential. Our vitamins, supplements, and better-for-you foods are scientifically formulated to help create healthier and happier lives for people of all kinds.

Our award-winning products are sold in thousands of retail and eCommerce stores nationwide, including Walmart, Amazon, Walgreens, Target, CVS, The Vitamin Shoppe, Sam's Club and iHerb. Currently, more than 35,000 people buy our products daily, and that number is growing every month. You have the potential to make a real impact on people's lives by working at Force Factor to create products that Unleash Potential!

Culturally, think of us as an intense, meritocratic, and exciting high-growth startup that has survived and thrived through its first decade of rapid evolution and is now thinking about how to scale up and conquer the next decade's challenges and opportunities. We've accomplished a lot in our first 16+ years, but fundamentally know that we're just at the beginning of our journey, and that's where you come in! We need the smartest, highest energy people with real integrity who are looking to join an ambitious, hard-working team.

Force Factor is based in Boston's innovative Seaport District. Our team is filled with passionate, dedicated, and inspiring people operating with an ownership mindset (which is easy because we are entirely privately held and plan to stay that way). If you love a challenge, enjoy acting with urgency, and prefer to opt into a high-performance culture, when you join us, you'll feel like you've finally come home. Our private ownership structure is designed for the long term to enable huge opportunities for key team members to learn a ton, work with other A players and generate significant wealth, and we hope you'll choose to help us build an enduring and successful business for decades to come. There are two reasons we're included on Bain's Insurgent Brands list of high-achieving CPG brands outperforming market growth : our people and our culture.

The Internship

As a Brand Marketing Intern, you will engage in meaningful projects that involve gathering and analyzing data to uncover consumer insights that will support our brand marketing and innovation strategy. Your research skills and attention to detail will play a crucial role in helping us understand our consumers, refine our product offerings, and develop compelling marketing strategies. This position offers the opportunity to directly contribute to the success of our brand by leveraging data-driven insights.

Individuals selected for our Internship Program will actively contribute to our company's growth while benefiting from hands-on experience, mentorship, and professional development. Our internship program is based five days a week in our office located in the Seaport District of Boston. Throughout the summer, interns will work on impactful projects that directly influence our brand's progress. Additionally, interns will engage in a collaborative group project, playing a key role in driving significant advancements within a specific area of our organization.

Key Responsibilities and Projects May Include :

• Competitive and Trend Research : Conduct research on consumer trends, competitive products, and new segments to support brand growth and differentiation.
• Consumer Insights Analysis : Utilize tools like Numerator to analyze demographic and psychographic data across various consumer segments, generating reports that highlight key insights for product pitches and brand positioning.
• Survey Development : Design and execute quantitative market research surveys to better understand consumer behavior in the vitamins & supplements category.
• Data-Driven Strategy : Collaborate with the cross-functional team to translate research findings into actionable strategies to support innovation, sales pitches, and overall strategy.
• Brand Strategy and Promotions Coordination : Plan, coordinate, and assist with various brand strategies and Boston promotional events. This includes managing logistics for events like the sampling days, trade show participation, etc.

Required Qualifications :