Brand manager serp_jobs.h1.location_city

Vital Farms

Finding the right place to grow your career isnt (over) easy so were here to help by sharing a few reasons why the grass is greener at Vital Farms. We think youll appreciate our focus on Conscious Capitalism which drives business decisions that benefit all our stakeholders (leading to even better business results). You might be drawn to our innovative approach and refusal to settle for the way things have always been done. Or you could find it exciting to grow your skills while working for an industry-leading brand. Whether youre into our values our brand or our egg- cellent puns we hope you ll join our Crew and help us change the world 108 square feet at a time!

At Vital Farms were proud of the diverse communities we serve and the stakeholders who help bring our purpose to life. Were committed to fostering an inclusive and collaborative environment where every crew member feels valued. We see this as one of our greatest strengths - and your role is key to helping us build on it.

Your Role :

The Brand Manager Innovation Incubator will redefine how Vital Farms brings new products to market helping us build an innovation model that fuels growth creativity and learning across our organization. This role exists to push us beyond whats expected enabling us to move faster test smarter and stretch further all while upholding the high standards that make Vital Farms who we are.

Youll develop our innovation pipeline and lead launches from concept through full commercialization to enable distinct brand moments gauge consumer interest and inform our long-term portfolio strategy. These are not line extensions theyre bold new ideas that challenge our conventions explore new categories or reimagine our role within existing ones. This is a rare opportunity to modernize our approach to innovation blending entrepreneurial speed and curiosity of a startup with the disciple and excellence ofwell-established brand management.

What Youll Do :

• Reimagine innovation at Vital Farms. Build and lead an innovation pipeline that enables us to bring more ideas to market faster unlocks new opportunities for growth expands consumer reach and creates culturally relevant moments for the brand.
• Source ideas from diverse inputs. Identify ideas inspired by consumer trends stakeholder feedback partnerships and category expansion.
• Develop and execute agile commercialization plans. Collaborating with internal and external partners manage from concept through launch including product definition business case packaging pricing and go-to-market.
• Measure results and gather insights. Establish clear hypotheses and KPIs evaluate in-market performance and translate learnings into strategic recommendations for future development or scale.
• Expand innovation pathways. Identify new routes to market including collaborations co-branded partnerships and alternative production models to accelerate testing while maintaining Vital Farms high standards.
• Foster a culture of speed and possibility. Encourage cross-functional teams to think bigger and move faster raising the bar for how we innovate as a marketing organization.
• Support long-term strategy . Inform and de-risk exploration into new or adjacent categories and growth territories.
• Embrace ideation and test & learn mindset. Bring curiosity creativity and speed to everything you do.
• Structure & plan. Create clarity from ambiguity by setting clear goals milestones and learning plans. Balance strategy with bias towards action.

What You Bring to the Table :

What We Bring to the Table :

At Vital Farms compensation decisions are dependent upon a variety of factors which may include but are not limited to skill levelexperience education training market demands and business needs.A reasonable estimate of the current starting annual base salary for this position is $130000 - $150000 . Please keep in mind that hiring at the maximum end of the range would not be typical in order to allow for potential continued future salary growth.

Who We Are :

Vital Farms a Certified B Corporation offers a range of ethically produced foods nationwide. Started on a single farm in Austin Texas in 2007 Vital Farms became a national consumer brand that works with 350 family farms and is the leading U.S. brand of pasture-raised eggs by retail dollar sales. Vital Farms products including shell eggs butter hard-boiled eggs and liquid whole eggs are sold in over 24000 stores nationwide.

Vital Farms ethics are exemplified by its focus on the humane treatment of farm animals and sustainable farming addition as a Delaware Public Benefit Corporation Vital Farms prioritizes the long-term benefits of each of its stakeholders including farmers and suppliers customers and consumers communities and the environment crew members and short we exist to improve the lives of people animals and our planet through food .

Commitment to Equal Opportunity

To fulfill Vital Farms mission of bringing ethically produced food to the table were committed to building teams that reflect diverse perspectives and lived experiences. We believe that when all crew members feel valued and respected they bring their best ideas forward - fueling innovation belonging and shared success. We strive to create a welcoming environment rooted in equal opportunity and encourage individuals from all backgrounds and experiences to apply.

To that end we make employment decisions based on qualifications merit and business need. Vital Farms does not discriminate on the basis of race color religion gender and gender identity sex (including pregnancy childbirth lactation and related medical conditions) sexual orientation marital status age national origin citizenship status military or veteran status physical or mental disability genetic information or any other characteristic protected by applicable law.

Ready to Join Us

Together were cultivating an environment where every Crew member can thrive grow and know theyre part of something bigger - improving lives through ethical food.

If this role sounds like the right fit for you wed love to hear from you! Even if you dont meet every qualification we encourage you to apply - you might be exactly what we need!

Next Steps :

Shortly after you complete your application youll receive a follow-up email elaborating on any potential next steps in our process. If you dont immediately receive said follow-up email we would highly encourage you to check your spam filter!

In order to fulfill Vital Farms mission to bring ethically produced food to the table we seek to build teams that leverage diverse perspectives to create a welcoming and innovative environment that is committed to the principles of equal employment opportunities.

To that end we make employment decisions based on qualifications merit and business need. Vital Farms does not discriminate on the basis of race color religion gender and gender identity sex (including pregnancy childbirth lactation and related medical conditions) sexual orientation marital status age national origin citizenship status military or veteran status physical or mental disability genetic information or any other characteristic protected by applicable law.

Notification to Agencies :

Ca lif ornia Applicants :

Please see our Ca lif ornia Employment Ca ndidate Privacy Statement for more information about how we collect use retain and disclose personal information as part of our recruitment and hiring process.

Required Experience :

Manager

Key Skills

Digital Marketing,Marketing,Management Experience,Profit & Loss,Analysis Skills,Microsoft Powerpoint,Market Research,Project Management,Product Management,P&L Management,Product Development,Branding

Employment Type : Full Time

Experience : years

Vacancy : 1