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Amazon • pittsburgh pa
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Amazon & Retail Media Strategist - Search (PPC)
Power DigitalPittsburgh, PA, US- serp_jobs.job_card.promoted
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Power DigitalPittsburgh, PA, US- serp_jobs.job_card.full_time
Amazon & Retail Media Strategist - Search (PPC)
We are a tech-enabled growth firmat the intersection of marketing, consulting & data intelligenceigniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the worldwith a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what's possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.
As a full-service growth marketing firm, we offer best-in-class services including : SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.
At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&Aputting marketers in a strategic seat at the tableand providing value in unparalleled ways.
Managing billions in media, our dynamic teamof consultative marketers, creatives, analysts and technologistschallenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.
Proficiency in spoken and written English at an advanced level is required for this role.
Disclaimer : We're currently on the lookout for potential candidates to join our talent pool via this job listing. Your qualifications will be assessed for both present positions and future opportunities. Should your skills align with a role and an opening arises, our recruitment team will reach out to you promptly. However, please keep in mind that this doesn't guarantee immediate placement or communication.
A day in the life :
- As a Retail Marketing Strategist, you will be responsible for owning the execution, performance, and growth of Amazon & retail PPC advertising campaigns within their book of business. You are oriented towards the client's business success, tying your efforts to the greater business goals. You are a self-starter and autonomously own your responsibilities. The Strategist works hand-in-hand with account leadership to ideate and evolve the strategy of their service within the broader media mix. You are responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management, sometimes with the support of a Specialist. The Strategist is excellent at providing insights and forward-thinking strategy to clients on an ongoing basis and has a strong understanding of their service's strategy and the levers to pull to drive performance.
Responsibilities :
Role Requirements :
Key Performance Indicators (KPIs) :
Most Important Things (MITs) :
Power Digital's people and culture are at the core of our success, which is why diversity in our team's backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one's identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.
Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page.